For a movie way too many people called “boring”, the universe that was crafted is rich as fuck. I’m not saying I don’t believe James wanted to find his sister, but the pretext of going into the woods could literally have just been “hey let’s go camping where people went missing for LOLs” and I’d have bought in just as much.īut the mythology, oh, god, the mythology: THANK YOU, Blair Witch, for rewarding nerds like me for our 15 years of speculation that there was more to meets the eye in the original film. Blair Witch invests almost nothing in the characters, and despite supposedly being long-time friends their interactions and relationships end up consisting almost solely of screaming each others names into a dense, inky blackness that’s actually the fullest character in the film. Myth-building was secondary, and scattered with such a knowingly light hand that I’ve literally had to explain to people for the last 15 years what the ending of the movie meant, because it force-fed viewers absolutely nothing. As part of a friend’s student film, James and way too many other characters track down the Blair Witch fan-kids who “found” the footage of his sister and head off into the woods to, essentially, repeat exactly what happened to the trio in The Blair Witch Project only on a vastly escalated time line.Īt the heart of The Blair Witch Project there was a genuine investment in the characters, particularly Heather, as she struggled to keep herself and her team together while her literal world was torn asunder around her. The plot, in a nutshell, is: James Donahue, brother of Heather Donahue from the original film, catches a YouTube clip filmed from the supposedly-destroyed Blair Witch/Rustin Parr house that ostensibly shows a quick clip of his long-missing sister. Ok, so, let me get this out of the way first: Blair Witch is the best possible sequel to The Blair Witch Project anyone could hope for, for better or worse. That said, this isn’t going to be so much of a blow-by-blow review as it is a thinkpiece from someone who’s thought way too long and hard about The Blair Witch Project as a universe over the last 15 years. Go to a movie theater right now, because in another day or so I can’t help you avoid this shit. If you’re going to see this movie and haven’t yet, don’t read this. I had a very vital facet of this movie ruined for me by a friend’s casual FB post, and I wish I hadn’t seen it. Speaking of time, and the fallacy of it in Blair Witch, and other things: there will be spoilers in this. Did she? Is it Carrie from Sex In The City? Because that would be awesome and also insert a time travel storyline into Bridget Jones and I fucking love time travel storylines. As palpable as my excitement was, I couldn’t hold a candle to the gaggle of 20-somethings flocking into the theater adjacent to Blair Witch, which was showing Bridget Jones’ Baby. Imagine me clapping my hands together and shouting “SHOWTIME!” like those kids on the train, because that’s basically how I was Friday night going into seeing Blair Witch. The site's critical consensus reads, "Full of creepy campfire scares, mock-doc The Blair Witch Project keeps audiences in the dark about its titular villain - thus proving that imagination can be as scary as anything onscreen." On Metacritic the film has a score of 81 out of 100, based on 33 critics, indicating "universal acclaim".By Russ Marshalek of a place both wonderful and strange Rotten Tomatoes gives the film an approval rating of 86%, based on 155 reviews, with an average rating of 7.7/10. The film received wide acclaim from critics, although audience reception was polarized and divided. After reshoots, a new sound mix, experiments with different endings and other changes made by the studio, the film's final budget ended up between $500,000 and $750,000.
The Blair Witch Project grossed $248.6 million worldwide.
The distribution strategy for The Blair Witch Project was created and implemented by Artisan studio executive Steven Rothenberg. The Blair Witch Project was shown at the 1999 Sundance Film Festival and had a limited release on July 14, before going wide on Jafter months of publicity, including a campaign by the studio to use the Internet and suggest that the movie was a record of real events. But the project takes a frightening turn when the students lose their way in the woods and begin hearing horrific noises. Over the course of several days, the students interview townspeople and gather clues to support the tale's veracity. Williams) who've traveled to a small town to collect documentary footage about the Blair Witch, a legendary local murderer. Found video footage tells the tale of three film students ( Heather Donahue, Joshua Leonard, Michael C.
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